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Channel: Marketing Times for the Hotel & Travel Industry from Net Affinity | Hotel Marketing News » Mobile Traffic
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Luxury Websites see significant increase in Mobile Traffic

The latest study into mobile browsing of travel websites by London-based digital agency Nucleus suggests growth in the last six months was more than two times that in the preceding half year. The...

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Mobile Devices Grab More Travel Dollars

Smartphones and tablets are on track to capture nearly one in five online travel dollars by 2014. U.S. mobile leisure/unmanaged business travel bookings will hit nearly $26 billion in 2014 — more than...

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Facebook reveals mobile-inspired News Feed

Facebook today revealed a new design for News Feed that includes larger visuals, more opportunities to drill down to specific types of content and a user interface that is more consistent with...

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Google study of mobile search behavior

Google has released a Mobile Search Moments study that’s different from usual. Rather than ask people questions, Google tracked the actual behavior of volunteer participants. With help from Nielsen,...

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Small Luxury Hotels Emphasises Importance of Mobile Channel

In January 2013, SLH website hits in China were up by 406 per cent year on year; Brazil saw an increase of 104 per cent, followed by Russia with a more moderate 22 per cent increase. The UK saw a very...

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Should Mobile Rates Be Discounted?

REPORT FROM THE U.S.—As the number of consumers searching and booking travel on mobile devices skyrockets, hotel revenue managers are adapting their distribution strategies to capture a new group of...

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HRS to Enhance Hotels Now app as Mobile Share Takes Off

European hotels portal HRS has announced record mobile turnover in 2012 as it revealed its Hotels Now app has been the most successful launch of its type to date. The firm expects to see mobile take a...

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The 3 C’s of Same-Day Bookings: Control, Cannibalisation & Commissions

In 2012, Harris Interactive reported that almost 70% of consumers booking hotel rooms through the Expedia mobile app were looking to travel within 24 hours. Similarly lastminute.com recently reported...

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Travelers Use Their Mobile Devices Mostly For Inspiration

While travel companies focus on tablet interfaces and offerings – which accounted for 7% of all online travel bookings worldwide in Q3 2013 – PhoCusWright said smartphones were sneaking up from behind...

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Optimize for Mobile ? Challenge Accepted

Are you looking for game changers? Then take a look at the mobile & tablet market. The smartphone and tablet devices have rapidly changed our behavior. It wasn?t long ago when people asked why to...

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SIX Essential Tips for a Successful Mobile Strategy for Hotels (Infographic...

The Hospitality industry has witnessed a huge surge in Mobile activity over the past 12 months, growing at a faster rate than most other industries. With a 46% increase in hotel related searches*, It...

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Lack of Mobile-Optimized Sites Leaves Travelers Booking On Desktops & Laptops

Lack of mobile-optimized sites means travelers still book on desktops and laptops The mobile phone is proving to be indispensable in the UK when organizing a holiday. Of the 1,550 UK smartphone owners...

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The Google Guide To Mobile Hotel Bookings

SAN FRANCISCO The average U.S. consumer spent three hours and 11 minutes on digital devices in 2010. Three years later, that number had jumped to five hours and 16 minutes, according to Vincent Macri,...

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Traveling Across Screens:How Consumers Research & Book Hotels

Today’s consumers don’t just spend time on their smartphone or tablet – they’re constantly switching between different devices and screens. This trend is only increasing. Are you marketing to consumers...

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The True Value of Mobile Marketing for Hotels

Source: Hotel News Now. The hospitality business is often about making an impact on customers when they are on-site and experiencing your hotel firsthand. However, as consumers are becoming...

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Top 10 Best Practices To Make The Most Of Social & Mobile (SoMo)

Mobile strategy; effectively, it’s done. Social strategy; also done. Why? Consumer behavior has dictated what, how, and when they want to interact with companies, and with each other, making it pretty...

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Mobile travel bookings increase more than 20% in the first six months of 2014

Performance advertising technology company Criteo revealed its Travel Flash Report that highlights the increased use of mobile devices in consumer travel planning and purchasing worldwide. This report...

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25 Eye-Opening Statistics That Will Change Your Mind About Mobile

WebDAM’s latest infographic presents 25 interesting statistics about current trends in mobile, the mobile market share, the growth of mobile usage and more. Use these stats to optimize your strategy...

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